Fine Art Licensing
A Different Approach to the Art Business
We have teamed with ArtVisions fine art licensing to develop an internet-based art marketing program with a view towards helping you elevate your name recognition and income via licensing your artwork.
The result is a selection of services designed to help you learn how to effectively present your art as "intellectual property" to potential licensing clients.
Art that can be licensed includes painted images, illustrations and photography -- all of which can be reproduced successfully on almost any product.
Licensing produces over $7 million worth of retail sales per hour, 24 hours a day, every day of the year (only part of this huge number is from art licensing).
The beauty of art licensing is that your client can increase their revenue by using your art, while at the same time paying you for the use of your existing artworks! A double win for you, since Licensing gives you a "leg-up" in an incredibly competitive marketplace by developing a new set of helpful contacts in the art industry.
We can teach you how present your art and how to contact licensee prospects. But, keep in mind that manufacturers may be more comfortable dealing with an agent who they know will handle licensing issues. Agents are also experienced with reviewing licensing contracts and taking care of financial matters.
We can help you prepare for agency representation. Or, we can show you how to do it yourself...
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Art Licensing – What, Who, When, How
Manufacturers want to license art to use on their products. But what does it take for artists get their work seen and acted-upon by licensing decision-makers?
Art licensing - in it's details - can be a rather complex beast. It can involve complicated contracts, convoluted financial terms, guarantees regarding copyrights (from both parties), territory, length of license term and other factors.
None of which will ever come into play unless the artist can find someone willing to risk the up-front investment needed to produce the product incorporating (and whose success depends upon) the artwork.
An image may be great, but if the artist is not a productive salesperson, then it is unlikely that the artwork will make it onto a licensed product.
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Keep reading! Maybe we can help...
WHAT - here's what you need to start licensing your art:
- A clear understanding of what licensing is and how it works, to serve as a basis for positioning your art for this lucrative market.
- A Strategic Plan, including Mission, Vision, Goals and Objectives.
- A Professional appearing, quick loading, easy-to-navigate web site.
- A well-crafted introductory email.
- An Artists Brand.
- Reliable web hosting reflecting your brand.
- A Unique Selling Proposition (tied to your brand).
- A thorough understanding of copyright ownership in terms of licensee requirements...
WHO
- you need to know who to contact...
WHEN
- you need to know when to submit art, which means understanding the client's design-to-sales cycle...
HOW
- you need to know how to present the art for review...
- you need to know how to sell yourself and your art in order to gain a license...
- you need to know how to determine if a license is a "good license"...
- ...which means you need to know how to read a license agreement (contract); or be prepared to pay an Intellectual Property (IP) attorney or other appropriate business management professional to do it for you.
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Professional Artist - Credible Art Licensor
Despite increasing numbers of fine art-based licenses, today's marketplace is one in which many of your potential customers are thinking in terms of cutting costs, rather than how to increase their revenue.
It takes a truly innovative person to increase revenue. You are an artist; you are creative and an innovator, therefore, with our assistance, you can be perfectly positioned to license your art for a plethora of products.
Your innovative ability, in combination with our professional approach to the business of art gives you an incredable advantage over other artists!
This is true because by working in a professional manner you gain credibility, making it much easier to convince a potential customer to work with you.
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Think your art might be suitable for licensing?
Although some artists have proven their ability to learn and thrive in the complex world of fine art licensing, most need professional help.
In some instances you might need do nothing more than to hire an attorney to review a contract (but it must be an Intellectual Property attorney)
In most cases the artist is better-off hiring an agent to promote the work; or finding a competent licensing agent to manage the entire process.
But, before you can do any of that, you must be prepared to work, talk, think and act as a professional.
If you think your art might be suitable for licensing, and you want to present yourself as a professional artist, then email us for help and advice on possibilities for marketing your art.
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Artists Marketing Tools & Techniques
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