Wednesday November 19, 2008

Art Marketing Tools & Techniques

ArtistsConsult, LLC, was created to help those artists who feel that they are not realizing their full potential. We provide both free and paid services to artists who want help dealing effectively in today's competitive art business world. Our methodology comprises, assessment, planning, tools and actions.

Planning for Increased Success

Strategic planning is the process of defining your art sales goals and techniques. Successful professional artists constantly review and update their plan for promoting and marketing their art.

Increase your opportunities for success by frequently reviewing and modifying the plan to suit current conditions. Does your plan need fine-tuning?

more:Strategic Planning

Branding Increases Income

Have you established good brand recognition?

The revenue impact of having a great brand can't be overstated. It is your competitive advantage.

If your brand is stated effectively, then it conveys a potential (or actual) competitive advantage/benefit to your customer - becoming a double win for you. NOTE: Thomas Kinkaide has excellent brand recognition - irrespective of what you may think of his art.

more: The Artists Brand

Unique Selling Proposition (USP)

Have you determined what makes you unique in the art business?

Your USP immediately and succinctly (in a concise way) tells your potential customer why they should deal with you.

Having an effective USP and a great brand is your competitive advantage.

more: Unique Selling Proposition

Artists Web Design

Is your web site up to snuff?

Are you satisfied with the results from your current internet presence? Do you need a new web site?

Does your current site need a tune-up to increase qualified hits or sales conversions?

more: Web Design Services

Website SEO

We assess your current Search Engine placement, and make recommendations for design and other techniques to raise awareness of your art offerings. This is not "SEO" hype; it is a service comprising techniques to help make your site more visible to your intended audience.

more... Website SEO

Artists Web Hosting

Does your web hosting support your marketing needs?

Does your current site allow your own domain or sub-domain name?

Does your current site offer Custom Website Design Plans?

more: Web Hosting Services

Art Marketing email Design

email is one of the most cost effective and efficient way of communicating in today's market place. However, to be effective, your email must be professional in content presentation and appearance.

Art Preparation for the web

Art Preparation consulting will help you to understand industry standards for file format, ideal file sizes, and other web based image presentation criteria.

Art Preparation for client use

Our Art Preparation for client use, consulting services allows you to avoid common mistakes in preparing artwork for printing and other manufacturing uses, and to understand advanced techniques in preparing your art for the licensing client.

Artists Computer Hardware

Owning and using a computer is an absolute necessity for today's artist

Any artist not using a computer is at a huge competitive disadvantage. You can purchase a usable computer for less money than needed to frame a large painting!

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Artists Computer Software

Properly selected software can save you significant time and money. We can help you choose software, both free and commercial.




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Art Business Management

Sell art online

Customized strategic planning and art business management tools for marketing your art.

Fine Art Licensing

A unique Internet based Art Marketing business model giving artists access to essential planning tools and action techniques for art licensing.

Art Product Sales

Art business management tools for marketing your art as prints, calendars, notecards and other products that incorporate art and photography.