It all starts with a Questionnaire designed to shed light on your marketing goals and your mission. Your answers are then reviewed and will serve as the basis for the first part of the engagement – a Business Analysis.
After agreement is reached regarding the Business Analysis, we work with you to develop a marketing strategy to achieve your Goals, based upon helping you define your Mission, guiding your efforts to describe your “Unique Selling Proposition”, and working with you to create or enhance your “Brand”; all culminating in a custom designed website framework, ready to accept content you create. The “framework” is a Content Management System (“CMS”) website utilizing the WordPress CMS to display your content. “Content” means text and images, along with some behind the scenes descriptions for each image. The CMS framework includes a “Dashboard”, that gives you complete control of content on your website.

More than websites – we deliver complete internet marketing solutions.

This website is for artists who want to learn how to market art more effectively.

Effective art marketing and this website flow from the idea that defining where you are now, where you want to go, what you need to get there and then developing the map for the journey are essential to your success.

We start with a basic explanation of Strategic Marketing for the artist as a business person. This apparently boring topic is actually the foundation upon which your successful art business will be built.

Most artists, even the ones with modest success, don’t know much about business strategies. There are a large variety of models for Strategic Planning, but most available planning tools do not contain useful information for selling art (do an internet search on the term: “strategic planning”).

Our approach is to distill arcane corporate “business-speak” jargon into a model that is workable for your art business.

It has been said that there are more people making art than are buying art. That means that visibility is crucial if artists want their work to be seen by buyers.

The visibility problem is worse for some very good artists who may not be not savvy about the business of art, or who simply lack an essential bit of knowledge about internet art marketing. As a result, these artists are not able to successfully promote themselves or their art. Some artists intuitively know that they want more from their art, but may need help in order to verbalize, organize or categorize their wants.

Marketing Solutions for Artists

ArtistsConsult, LLC, was created to address those problems, and to help those artists who feel that they are not realizing their full potential. Our goal is to empower those talented fine artists who want to increase awareness of their art offerings, boost art sales or want increased profitability, but lack the necessary tools, techniques or knowledge.

We communicate with you to help you determine ways to stand-out from the competition, and to use our findings to jointly create your Strategic Marketing Plan, and incorporate plan elements into your custom designed website framework.