The Business of Art / Artist's Brand
ArtistsConsult, LLC, was created to help those artists who feel that they are not realizing their full potential. We provide both free and paid services to artists who want help dealing effectively in today's competitive art business world. Our methodology comprises, assessment, planning, tools and actions.
Personal Branding Increases Income
Branding yourself is not an option.
You have a "brand" right now; it is either positive, negative or neutral; probably neutral in the art marketing world.
Your Brand is Your Competitive Advantage
The revenue impact of having a great brand can't be overstated. It is your competitive advantage; and if your brand is stated properly, conveys a potential (or actual) competitive advantage/benefit to your customer - a double win for you.
Thomas Kinkaide, Patience Brewster, Ansel Adams, Chuck Jones and Mary Engelbreit, just to name a few artists who have become BIG brands.
Your Brand and Art Licensing
Licensing produces over $7 million worth of retail sales per hour, 24 hours a day, every day of the year (only part of this huge number can be attributed to art licensing).
Licensing is an excellent marketing tool for fine artists. Licensing your art provides name recognition and helps to generate and maintain awareness of your "brand".
Get Paid to Increase Your Brand Recognition!
In addition to extending your brand recognition, another advantage from licensing your art is the art license generated income from royalty payments. Licensing royalties can vary, but are usually about 5 percent of the wholesale price for the licensed items. Except for your marketing costs (email, web site, agent, etc), licensing revenue is all profit.
What is Your Personal Brand?
Your challenge is understanding what a personal brand is, and then knowing what it takes to define it in a positive way -- which means doing the self-analysis necessary to understand what your values are, and learning to state those values in a way that is meaningful to potential customers.
Creating an effective brand lies in having a clear vision of the response you want from your customer. Branding yourself continues with identifying the qualities or characteristics make you stand-out from your competitors. Things you do well; things you enjoy; authentic aspects of your character and your talents - artistic and otherwise.
Do you deliver your work on time, every time? Does your customer get dependable, reliable service that meets its strategic needs. Do you anticipate and solve problems before they become crises? Can your client save money and headaches just by working with you?
To paraphrase an old saying; your personal brand is the "sizzle" that sells the steak. Personal branding much more than pretty window-dressing ...It is learning to define and take credit for who you really are.
Once you define your personal brand, you must use it... on your web site, on your emails, on your business cards, on your letterhead, in your conversation and in your dreams. Your brand must become part of you, it is interwoven in how you "work, talk, think and act"
We can help you define your brand Contact us aboutArtists Personal Brand Consulting.
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